The customer is always right. Or so the saying goes. Apparently the saying has gone right
out the window at Domino’s.
The pizza chain has created a new line of Artisan pizzas. One of the things that makes these pizzas different is you can’t make any changes.
It’s an odd concept in a world where everything seems to be customizable. Pizza is one area where many people have an opinion regarding toppings. What makes a pizza amazing for one person, there is just as likely another person in the family who would never eat those topping combinations.
Letting people choose has been the cornerstone of most food establishments. Especially with so many allergy and dietary restrictions people deal with, they want specific food prepared the way they want.
If that’s the case then Domino’s might not be for you. Their ad pitch is they spent so much time in research and development to create these pizzas and the flavor profiles you shouldn’t change it.
In essence they are telling you they know better than you do what you will like. If you don’t agree then you shouldn’t order this pizza because they won’t make changes.
I’ll be honest and say I haven’t tried them. One of my biggest hesitations would be if no changes are allowed, I would question how they are prepared. Are they pre-made so it would be difficult to make the change?
I don’t know but would love to know what you think. Have you tried them and are they that unique it would be a crime to alter them? Also do you think it’s a good business idea to tell your customers you know better than they do regarding what they should eat? Let me know!
- Product Review: Domino’s Artisan Pizza – Chicken & Bacon Carbonara (charity-lynn.com)
- *HOT* Domino’s: FREE Artisan Pizza – 1st 15,000 (Facebook) Expired (hip2save.com)
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.