Google and Bing, both top ranking search engines, have important platforms that give reliable service and solutions to marketers especially as they give indicators on their website performance. Both search engines have platforms that can make it easy for marketers to understand their website’s authority on the web.
Webmaster tools from both Google and Bing make it easy to understand if SEO is functioning well for the site or if there are any issues on site content discovery. Marketers can also improve their site since they can understand who visits their site and why, and get proper diagnostics to provide a more user-friendly experience. Basically, marketers can stamp greater authority with regular use of these tools.
Google Webmaster tools have been on the leading front, however, Bing has also been working around the clock and have made great strides in this area. Recent improvements have seen Bing raise their bar since they can offer a better user experience as well as access to a wider range of tools. With these changes in place, a head to head comparison is important to see the functional value in the offerings to Web marketers.
The quality and location of specific links is important to web marketers as it enables tapping into various niches and staying above the competition. Both Bing and Google Webmaster tools list URL statistics that show ranking, link info, and top inbound links by page and host. Additionally, marketers have access to domain statistics such as domain crawl, domain link statistics, domain top ranked pages, and top inbound sites by host rank. Although Google continually provides these solutions, Bing allows a more refined search since it enables searching through the information.
Bing Webmaster tools allows marketers to understand SEO compliance and performance issues by providing analysis and reports that show how well the site complies with the 15 SEO best practices. On the other hand, with Google Webmaster tools users get access to HTML reports with suggested improvements on how to increase navigation and access to site content.
It is important to submit a sitemap to enjoy the value add services from Google and Bing. More importantly, both search engines have robots that investigate new sites looking for RSS/Atom feeds or an XML file to register sitemap diagnostics, thus, marketers do not have to follow the traditional way of having to submit sitemap application forms to search engines as a pre qualification requirement. Nonetheless, both Bing and Google have their own terms of reference when it comes to sitemap submission.
With Bing, web marketers can add a 90-day web page block through URL removal tools, thus, stopping a page from appearing on any of its search results. Marketers can also use URL normalization features that allow them to set query parameters as this adds value to the site and helps to avoid duplicate content. Google can offer the same solution, but the user has to remove parameters when searching to enjoy the benefits. Lastly, through the Phoenix update, Bing users when compared to Google users can key multiple entries when conducting Keyword Research, which results in a better and faster user experience. Users can appreciate, understand the value adds, and get the best online success from the two search engines with regular usage of both.
This is courtesy of Sam Mauzy. Sam is a blogger with a specialty in digital marketing and is currently working with the digital marketing agency Single Grain.
- Lord of the Bing (actionableinsights.covario.com)
- Get Useful SEO Reports from Bing Webmaster Tools (quickonlinetips.com)
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.