understand why their competitors are doing so much better than they are?
Now it could be just a case of the grass is always greener and these business owners don’t know what is really happening with their competitors. Or sometimes it’s true. You see two similar businesses and yet one really is much more successful and you have to wonder why.
Surprisingly it’s not always that one person is doing something drastically different or has more money to invest. It can be the little things that make consumers choose them.
The level of customer service you provide can be a HUGE deciding factor on where people spend their money. Your commitment to your customers is felt by them through your staff and also your on-line presence.
How are customers treated on our website? Is it easy for them to navigate and find what they need? Not all customers are equally as savvy when it comes to computers some like to have a call in number to help them placing their orders. Others just want to know if they email you with questions or respond to your social media posts you will get back to them in a reasonable amount of time.
How your customer feels after dealing with your business can be the difference on if they will come back and if they will recommend you to others.
Here is a great article on 10 Reasons to go over point by point what consumers look for and consider when doing business with you. Need to Focus More on
Do you agree that even online customer services can effect your bottom line?
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.