No matter where you turn you hear about Facebook and how large a membership they
On the surface they are both social networks. They let you cultivate friends or connections, share information and allow status updates. The difference is that LinkedIn focuses on using it as a way to build business connections.
Facebook allows ads as a way to get income and now have added a feature to promote posts so they will be seen by more people and there is a fee for this option. On the other hand LinkedIn has features you can do for free but where they truly make their money is by working with human resource recruiters.
The recruiters want to take advantage of the huge database of members to help with their staffing. The recruiters can gain access to all the members by buying a recruiter seat for $8,200.
Businesses that want to build their brand either for potential candidates or among their competitors have a choice of buying branded pages for $10k and up that allow them to fill in information about their organization that can show what they do to gain new business or to get new hires.
Whether you are looking at LinkedIn and how it can benefit from a marketing or recruiting perspective, it doesn’t matter, either one is a revenue stream for LinkedIn.
Do you use LinkedIn and are you using it to help your career or build your business?
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.