It’s not uncommon when talking to clients they are concerned about cost. When you talk
about marketing strategies and how to deliver your message, they know they need and want to do it but they want to know what they buy has value.
One of the things that many clients think can wait is using mobile. They feel they have a website and the information is there and would rather spend their money in something that is “new”. Yet many don’t realize how this is affecting their customers.
This weekend I was watching episodes of 3 Days to Open with Bobby Flay on the Food Network. The premise is Bobby Flay comes to a struggling restaurant and helps them open in time and hopefully learn how to keep the doors open once he leaves.
At the end of the episode it tells you to go to the Food Network website for updates on how they are doing. I decided to check it out using my Kindle Fire. Unfortunately I couldn’t read the update.
I started reading the comments and it was filled with frustrated viewers asking why the Food Network website wasn’t set up for people to access using tablets and smart phones. One asked why Food Network didn’t realize it was 2012 and offer a website that functioned for everyone.
It’s a perfect example of an organization who on the surface thinks they have things covered and in reality they are frustrating their consumers. Making sure your website is mobile friendly isn’t an “extra” for your marketing plan it is a vital necessity to make sure your customers can find your information whether they access the internet using a desk top or a smart phone or a tablet.
What websites have you visited that left you annoyed because it didn’t work properly on your phone or tablet?
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.