Today we are glad to have a guest post from Kathleen Hubert!
Mass communications take on a vibrant, multi-faceted world in order to spread the word
about a product, a service or a person’s name. Today, online marketing steps into the role with a new idea. This idea allows the people to choose from a large pool of information and create their own lines of communications. Twitter and Facebook are two of the leading programs that act as the crucible for this marketing mixture. However, which one is the better platform?
Twitter uses a program that is setup through their website, https://twitter.com/, and encourages individuals to share information. Each person creates an account that allows them to share links and provide information. This is accomplished through 140 character messages. The connections are made by simple networking through following others and being followed by others. The more followers that an account has, then more eyes see the shared messages. The key to success via this method is the constant supply of messages to share information and the continued work to search through followed accounts for messaged information.
The platform of Facebook at their website, https://www.facebook.com/, provides a window into the account user’s life and background. A profile creates a display into information including current address, work resume, photos and shared personal details. This program contains more interactive methods of communication than just a message that can be update. This allows sharing of links, photos, videos and many styles of community activities like browser games. Each user has control over who can see their information and who they will follow by become friends. Facebook presents a social network based truly on who you know and if they allow you to be their friend.
Each has benefits and drawbacks in its construction and interface. Twitter has freedom to find and follow anyone who has an account, so the user can see much of the world’s information. However, it becomes a real challenge to gain followers unless the user finds a way to spread the word about their Twitter account.
Facebook opens the world to the account user by encouraging real-life friends to connect and follow each other. The information that most users share is based on personal details. The drawback is contained in the fact that to be able to follow another, then the other user must accept the request.
The better platform between these two comes down to one detail in the marketing plan. If the user wants to use existing real-life networks, Facebook can quickly lead to massive amounts of information, but it may be cluttered by personal details. If the plan wants to keep the information simple via links and short messages, Twitter can create a vehicle to focus the message toward those willing to following. The audience will likely be friends and acquaintances through Facebook and Twitter will require a focused theme.
Kathleen Hubert is a blogger who writes on a variety of different sites. Check out more of her work.
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.