Utilise Social Platforms
Give your target audience a variety of ways to interact with your brand. Don’t just stick to one social media platform, establish your brand on popular platforms like Twitter, Facebook, LinkedIn, Pinterest, YouTube and other sites that can help you to promote onsite content and define your brand. Many social sites allow you to connect your account to other platforms or schedule posts, saving valuable man hours and helping you to build your brand at different locations simultaneously.
Personify Your Brand
Think about who your brand would be if they were a real life person. Ensure your social media activity identifies with this personality you’ve created in order to attract and engage your target audience. Create posts and multimedia content that reflect your brand values and contribute to your SEO strategy.
Network with Influencers
Identify the key players within your industry. Whether they have the most followers in your niche or attract significant attention on social sites, it is likely that your target audience will already be paying attention to what they have to say. This will aid you in locating audience platforms and identifying potential link prospects that will all serve to increase your brand awareness.
The WebMarketing Group is an internet marketing company specialising in white hat SEO strategies to help brands increase their online presence. Using a combination of dedicated link builders, highly experienced in-house journalists and social media experts, The WebMarketing Group is dedicated to building brands online.
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.