Marketing strategies for most companies are in flux now. For years there wasn’t much of a
change in how they did their job. The most innovative option they might consider is new creative.
Adding social media has helped rewrite the rules they used. But when you are adding social media it’s important not to forget the value email can add. Businesses rely heavily on email as its the main way to communicate. This means that email shouldn’t be excluded when you are looking for how you want to share your information.
One of the best ways to use email is when your customers opt-in for your information. Growing your own email list means you are talking to people that are interested in your message. They are more likely to read your emails and make sure it doesn’t fall victim to the spam filter.
One way to make this easier is to find a partner to help you manage your email sign up, the lists and tools to make each email a strong representative of your brand so your customers will continue to read. Using iContact is one source that can show you how to build your message, put codes into messages for tracking, create email templates and then deliver your message.
These email systems can also help build your social media network. They contain options to follow your social sites so you can continue to engage with them over social channels. It also lets them share your email information on to their social sites. This gives you exposure to their friends and colleagues to virally spread your information and give you a greater reach.
Email is powerful and it’s a cost effective way to keep your client based informed about you and the industry you represent. If you want to learn more about iContact and to keep track of their specials, advice and business tips to help you with your marketing efforts you can sign up for their email newsletter.
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.