A perspective on international SEO.
Internet Marketingshould be a major part of your marketing strategy by now. 90% of
people who use the internet use search engines to help them find what they want. Whether you are based in the UK or attract business worldwide, your web site needs to be working hard for you, retaining existing customers and generating new business.
As a business owner or marketer, you will want to be able to measure your marketing activities so that you can see which campaigns are providing the greatest conversion and sales returns. An international search marketing company specialises in global search engine optimization and implementing an internet marketing campaign that works for your brand worldwide. By taking a broad view across your entire current internet marketing activity, they can see what is and isn’t working for you, and where we can make refinements and additions to bring your campaign into sharp focus, resulting in a tangible Return On Investment (ROI).
Visitors per pound spent
You don’t generate sales from your website without generating visitors first. The question is, are you generating enough visitors for the money you are spending? Pay per click campaigns give immediate results, but can be expensive, particularly if there is fierce competition for your chosen keywords. An analysis of the ways you are currently attracting visitors to your site could reveal that there are better ways to promote your site and increase your visitor numbers with an international search marketing campaign that doesn’t break the bank.
Visitor conversion rate
Once you have convinced someone to visit your site, you need them to stay there and buy something. Encouraging this “stickiness” in your site is a key principle of internet search marketing and involves looking at the way your site is designed. For example, if your visitor has clicked through from another site or from a search engine, the page that they come to must have obvious sales and contact information, making it clear what you’re selling and how they can buy it.
Average lifetime value
The internet marketing Holy Grail is to keep your customer once you’ve converted them. With so much competition over the internet, it’s easy to lose a customer to the next supplier on the list. Avoid this by ensuring that your service is always quick, professional and secure, establishing trust and respect between you and the customer. Keep them up-to-date with your latest products or offers and encourage them to return to your site, giving you the opportunity to up-sell and cross-sell wherever possible.
Focusing your international search marketing activity on these three areas can contribute to a profitable ROI. If your internet marketing strategy so far has been based just on the way your website looks, then you’re missing a huge opportunity to increase your customer base and turn your customers into advocates for your business.
For more information on global search engine optimisation and how an international SEO company London could help you, talk to Ingenuity Digital today and increase your ROI with targeted internet marketing.
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.