struggling to keep their head above water, and one that is highly profitable. Marketers all know how valuable social media has become, but here are 8 strategies that we often overlook or forget.
1. Keep the focus on your customer
This is the most important aspect of engaging in social media. You must constantly ask yourself how you are helping your customer. Make sure the information you’re putting out is solving a customer’s problem or making their life easier.
2. Focus on benefits not details
Don’t focus on all the great things about your product, focus on all the benefits the customer will receive from using your product. There is a big difference.
3. Must be active
SMM is an ongoing process. It is not something you do for a week and then sit back and watch the profits roll in. You must be active in the communities on a daily basis.
4. Personally engage
Marketing on social media is all about creating personal relationships with your customers. They want to feel important and that they really know who you are.
5. Maintain a proper tone
This will vary based on your business, but most businesses will not want to engage in verbal arguments or disrespectful behavior. Remember, everything that is put on the Internet stays on the Internet. Create a tone that represents your company and brand.
6. Be receptive to constructive criticism
You will be amazed at how much you will learn from your customers. If you build a wall and dismiss any remarks that are slightly negative, you may be missing an opportunity to improve you or your company for the better.
7. Help others
Nothing will help your growth more on social media than helping others. Promote other products or services, lend some advice when you can, whatever you can do to help others usually comes back to you tenfold.
8. Give before you get
This should be the major theme of all of your social marketing campaigns. What can you give customers that they want or need? What can you provide for other businesses that will help them succeed? If you truly commit to this philosophy, you will be rewarded with a reputation of caring about others more than profits.
These 8 tips are the keys to social media marketing. It is such a dramatic change from the marketing of yesterday, that marketers may know these 8 tips, but they need to remind themselves daily how beneficial they are.
Dan is a blogger with a marketing background. He uses downloadhaus.com whenever he needs to download new software or get updates.
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.