They say if you repeat something often enough then people will begin to believe it. It seems to be the basis for a great deal of advertising and marketing. But recently when Hurricane Sandy hit the east coast one story seemed to be told repeatedly and it’s not true.
Among all the pictures of devastation that kept people glued to their televisions, at least those that had power, were some of the horrific pictures showing damage in Atlantic City. Everyone was reporting that the historic Atlantic City Boardwalk was destroyed.
It seemed impossible that such an iconic site could be destroyed and the truth is it was impossible. Part of the boardwalk was washed away in the storm. But the piece that was ruined was in the northern end and already condemned by the city and slated to be demolished. It wasn’t an area where people walked or near the casinos that line the boardwalk.
In the news there is an expression “if it bleeds it leads”. Basically it refers to the fact that the worse the story the more people seem interested and the more they will promote. Being that there was so much destruction it was a bit surprising that this misinformation kept being repeated as fact.
Atlantic City had enough problems due to the storm and now they need to clean up and get people coming back into the city to help their economy. In an effort to keep the facts straight, the boardwalk is fine and the casinos are open for business. In fact, you should go see for yourself!
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.