to use Santa in their advertising but at the same time be conscious of the culture telling people being overweight isn’t a good thing.
You might not believe this but Santa has actually lost quite a bit of weight over the past 20 years. The reason I know this is that when my children were little they loved to watch the holiday TV shows over and over. Back then the easiest way to do this was to tape them on the VCR and then they could watch whenever they wanted.
As the kids got older we transferred the VCR tapes onto DVD’s and it’s a tradition to watch those DVD’s instead of when the shows actually air because it fits in with our busy schedules and because the kids love seeing the old commercials for toys and TV shows.
After watching the shows this season I noticed that Santa has gotten much more fit. While he isn’t slim he is much thinner than he was shown in the past. In fact he isn’t the only one who has lost weight. The Pop N Fresh dough boy has dropped some weight as well.
Looking back at these shows you can see how much has changed in 20 years. The clothes, hair styles and even Santa reflects the changing culture we all live in.
Are there any other icons you can think of that have had make-overs to keep them current?
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.