lately that doesn’t mention the importance of considering big data.
It doesn’t even matter what you do, whether you are in marketing, HR or pretty much any other department big data is something to think about. The problem is a lot of people don’t really grasp what big data is.
Big data is really exactly what it says. It’s a big pile of data that would be impossible to sort through by a person. Many departments have facts, figures and bits of information that could be useful but you can’t manage or sort that much information.
The idea is to have a program to manage the data so you can put in search terms for what you need and it will go through all the information and find the connections and information for you. Some examples would be Amazon.com. How many times do you go to Amazon and there are suggestions of things you might enjoy.
That is based on a program evaluating what you buy, any other personal information they have and what others with similar tastes and backgrounds bought and making suggestions to you. Finding and making these connections would be impossible for one person to do let alone doing it in seconds.
Another business area with plenty of data is HR. Most organizations have thousands of resumes on hand and get hundreds more every time they post a job. Being able to sort this information to find the candidates with the skill set needed without a recruiter pouring over resumes helps you staff quicker and get better candidates.
Big data is really an easy concept, the challenge is to find the best programs for your organization to help translate the information you have into something valuable for your business.
Sandy Miller has been helping clients with marketing and advertising projects for over 15 years. In that time I have seen lots of changes but nothing as exciting as the introduction of social media.