Creative job descriptions can get you better candidates

October 4th, 2013 by sandy miller Categories: employment, jobs, Uncategorized One Response

Many put out their ads and fill them with a laundry list of skills they say are vital to perform the job. The reality is that many of these skills aren’t essential. Or they can easily be taught to the right employee once they come on board. Rather than help you get the most qualified employees it can also intimidate people from applying if they feel they don’t meet every single one of them. Continue reading

Back to school bargains

August 20th, 2013 by sandy miller Categories: cross promotiion markeing, marketing No Responses

The start of the school year is extremely busy. You are busy getting the kids new clothes and making sure they have all the supplies they need for class. Retailers know parents are out shopping and it’s the perfect time to work out a partnership. Continue reading

Censors and Blurred Lines

August 12th, 2013 by sandy miller Categories: complaints, government, marketing, reputation, Uncategorized No Responses

Take for example one of, if not the hottest song of the summer “Blurred Lines” by Robin Thicke. One line of the lyrics has Thicke telling a young women “you the hottest bitch in this place”.
Now I wouldn’t necessarily recommend this as a pick up line for any guy, even if you look like Robin Thicke. But I have heard this song on several radio stations, YouTube and the Today Show. Each one has a different variation on the line depending on the censors.
Continue reading

Commercials that are an EPIC FAIL

July 29th, 2013 by sandy miller Categories: marketing, marketing strategy No Responses

Catching up on TNT programs online means you are subjected to their commercial choices. Recently the program of choice seems to be Franklin and Bash. Every commercial break includes not only a commercial but it’s the SAME commercial. After watching one episode of one of their shows that had commercials featuring an upcoming episode of Franklin and Bash, I was mildly interested and considered watching. After catching up on a couple of the TNT shows that I follow on a regular basis I had seen the same commercial so much there is no way I wanted to spend any more time with Franklin or Bash. Continue reading

Consumers offer the ultimate in mixed messages

June 10th, 2013 by sandy miller Categories: marketing, marketing strategy No Responses

A perfect example of the mixed message is when it comes to food and health. All consumers say they want healthy alternatives when they eat. That might be true on paper but then how do you explain why Dunkin Donuts after a successful test run feels confident there is a market for their new breakfast sandwich. This is a bacon, egg and cheese that is served on a glazed donut. Continue reading

Taco Bell is taking licking on social media

June 3rd, 2013 by sandy miller Categories: advertising, branding, social media, Uncategorized No Responses

This week pictures surfaces of an employee of Taco Bell licking a stack of taco shells. He is clearly in the Taco Bell kitchen and wearing the uniform. As of right now, even though the pic has been posted, no comments have been made on the Taco Bell social sites. The article says that the Huffington Post has reached out to the company for answers, but don’t have an official statement. Continue reading

Marketing with Free Samples

May 17th, 2013 by sandy miller Categories: advertising, Uncategorized One Response

One way to get people to know how good your food is, is to let them taste it for themselves. Recently I saw this play out in Ocean City NJ. This is a resort town in southern NJ. Businesses in this area work extra hard to get the summer crowd in so they can make their money for the season. Continue reading

Creating viral videos isn’t a sure thing

May 3rd, 2013 by sandy miller Categories: advertising No Responses

A perfect example is two brands who release new campaigns. Kmart created a video titled “Ship my Pants”. Since its release on April 10th it has hit over 13 million views on YouTube and gave Kmart nearly 40,000 likes on their Facebook page. Continue reading

Job titles need to reflect the job skills

April 14th, 2013 by sandy miller Categories: career advancement, employment, jobs No Responses

These days it seems every company takes pride in titles and creating job descriptions that are specific for their organization. Internally it might be good for employees to be classified with certain titles but if no one outside of the company knows what these titles mean then it can eventually cause a problem.
For example I saw a recent post for Customer Support Analyst. The title doesn’t really tell you what the job entails or what qualifications you would need to do this job. After reading the description it was for a call center post.
Continue reading

Bullying in the workplace

March 24th, 2013 by sandy miller Categories: career advancement No Responses

There are workers every day who know they will face abuse by their bosses or co-workers and just like children, many of them feel trapped by their circumstances. Being an adult the obvious solution would be to quit but with the challenging economy and personal financial pressures, many of these workers feel they have no choice but to tolerate these working conditions. /when the bully is their boss then it is even more difficult to escape or feel like you can talk to HR about the treatment they are receiving. Continue reading